Dr David Haslam has suggested that being paid to shed pounds is not as sustainable as wanting to live longer, yet the GP admitted 'if it works, it works'.
Medical alert jewellery owners were told the cornerstones to keeping off excess weight are always healthy eating and plenty of physical activity, but those with a fiscal incentive may go about it in whichever way they choose including diets that are not recommended by experts.
'If money is a motivation and then they stop getting paid and the scheme finishes, their motivation has gone,' Dr Haslam added.
This follows research by NHS Eastern and Coastal Kent which revealed its Pounds for Pounds pilot initiative has had mixed results, with two-thirds of participants taking part failing to reach their targets.
Medical alert jewellery owners were told the cornerstones to keeping off excess weight are always healthy eating and plenty of physical activity, but those with a fiscal incentive may go about it in whichever way they choose including diets that are not recommended by experts.
'If money is a motivation and then they stop getting paid and the scheme finishes, their motivation has gone,' Dr Haslam added.
This follows research by NHS Eastern and Coastal Kent which revealed its Pounds for Pounds pilot initiative has had mixed results, with two-thirds of participants taking part failing to reach their targets.
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