rganisation has claimed the choice of corporate sponsors for the FIFA World Cup sends out mixed messages to children.
Harry McMillan, chief executive of MEND, raised concerns that brands such as Coca-Cola, Budweiser and fast food chain McDonalds will be affiliated with the tournament which kicks off on June 11th in South Africa.
'It is important that children and young people are made aware of the effects of eating unhealthy food, so they are able to make healthy and informed food choice,' he said.
His worries echo those of the World Cancer Research Fund (WCRF), which believes that millions of youngsters will be subject to the marketing of such products that are high in salt, sugar and saturated fats.
It called on football's governing body to consider ending its association with brands like these because, in continuing, FIFA is scoring an 'own goal'.
The WCRF said that advertising of those items is linked to childhood obesity.
Harry McMillan, chief executive of MEND, raised concerns that brands such as Coca-Cola, Budweiser and fast food chain McDonalds will be affiliated with the tournament which kicks off on June 11th in South Africa.
'It is important that children and young people are made aware of the effects of eating unhealthy food, so they are able to make healthy and informed food choice,' he said.
His worries echo those of the World Cancer Research Fund (WCRF), which believes that millions of youngsters will be subject to the marketing of such products that are high in salt, sugar and saturated fats.
It called on football's governing body to consider ending its association with brands like these because, in continuing, FIFA is scoring an 'own goal'.
The WCRF said that advertising of those items is linked to childhood obesity.
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