New research shows that about a third of us are uncomfortable around people with the condition.
However, care services minister Phil Hope said that since dementia does not discriminate, people should not either.
'Too often people fear dementia and this causes them to avoid people with the condition, making them feel isolated and stigmatised,' he commented.
The government has joined forces with the Alzheimer's Society to launch a new multimedia campaign, which is designed to change public attitudes towards the condition.
Mr Hope added that the campaign should also remind people that dementia sufferers can continue to live fulfilling lives for many years after being diagnosed.
There is currently no cure for dementia, although people can take steps to manage their condition, such as wear a dementia alert bracelet.
According to figures from the Alzheimer's Society, about 700,000 Britons currently live with dementia.
Estimates suggest that this number could exceed a million by 2025.
However, care services minister Phil Hope said that since dementia does not discriminate, people should not either.
'Too often people fear dementia and this causes them to avoid people with the condition, making them feel isolated and stigmatised,' he commented.
The government has joined forces with the Alzheimer's Society to launch a new multimedia campaign, which is designed to change public attitudes towards the condition.
Mr Hope added that the campaign should also remind people that dementia sufferers can continue to live fulfilling lives for many years after being diagnosed.
There is currently no cure for dementia, although people can take steps to manage their condition, such as wear a dementia alert bracelet.
According to figures from the Alzheimer's Society, about 700,000 Britons currently live with dementia.
Estimates suggest that this number could exceed a million by 2025.
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